Monopoly GO! Influencer Marketing
: Monopoly Go! Project Report
l CLIENT
Scopley
l REGION
Taiwan, Hong Kong, Thailand, Vietnam, Philippines, Japan
l CONTENTS
Youtube, TikTok, Facebook
l PURPOSE
Extensive campaigns in 6 Asian countries. Composing various content (planned PPL, general PPL, short-form content, live streaming, and cross-platform postings).
Monopoly GO! Influencer Marketing
: Monopoly Go! Project Report
l CLIENT
Scopley
l REGION
Japan
l CONTENTS
Youtube, TikTok, Instagram
l PURPOSE
Short-form viral campaign during Japan's 2024 Golden Week The campaign aimed to raise awareness of the Monopoly IP in Japan through creative SNS camera filter content targeting travel and children
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